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Why We Do It

Because we believe that EVERY child should get to celebrate their birthday. They should get to feel the tingles of excitement as the day draws near, thinking about presents and cake and blowing the candles out. We’ve all been kids.  We were either lucky enough to have birthdays (and can remember the excitement) OR we didn’t and understand how it feels to miss out. 


For a child living in disadvantage, they are already missing out on enough each and every day.  And they know it. We want to give them back a piece of childhood that they not only deserve, but need. The power of celebration is real.  It can raise a child’s spirit, improve their mental wellbeing, make them feel special and make them smile.

Our Story

Birthdays From The Heart was founded by Samantha Judd, a mother of two, who had herself experienced extreme financial hardship in 2009/2010 due to a marriage breakdown.


She could barely afford to cover everyday living costs so there was definitely not enough left to buy a present, let alone throw a party for her kids with a few of their closest friends.  Knowing that she couldn’t afford anything for them was heartbreaking for Sam as both her children had experienced birthday fun every previous year and, with all the upheaval in their young lives at that time, it was more important than ever to continue to celebrate their special day.


For a child, the significance of their birthday isn’t just on the actual day.  It’s the excitement they experience in the lead up to their birthday.….the anticipation of friends, fun, cake and presents. 


Luckily for Sam, her mother was able to step in and help, ensuring that Elyse and Jackson still got to experience the fuss and excitement in the lead up to their birthdays.


From there, Sam started to think about all those parents, struggling like she was, who didn’t have the support that she had in her own mother and she promised herself that one day, she would find a way to become that very same support to other parents and their children that her own mother was for her.

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